ARF Comparability Study: A Controlled Field Experiment Comparing Three Methods of Estimating Magazine Audiences, Volume 1 |
Contents
Major Findings of First Report | 11 |
Appendix A Tests of Statistical Significance | 33 |
Reports from Statistical Consultant | 47 |
Copyright | |
1 other sections not shown
Common terms and phrases
67 magazines ARF Study audience levels average calibrated and TTB-M calibration procedure Car & Driver Circulation Monthlies 35 Correlation Criterion Diff Dual Interest equation ESTIMATES All Reading excedent factors Females RR TTB-M FIELD & STREAM Flower & Garden frequency of reading Golf Digest Golf Magazine Hot Rod In-Home Reading Total individual magazines infrequent readers interview issue Larger Circulation Monthlies larger monthlies less Mademoiselle magazine groups Mean Absolute Difference Mean Difference mean rating Motor Trend National Lampoon off-sex Out-of-Home Total Playgirl Popular Science Psychology Today R/S ratio ratio method read or looked READ-TO-SCREEN RATIOS readership Reading rate recent-reading method regression method Reported Reading Frequency Road & Track RR audience RR method RR TTB-M RR/TTB-M sample screen-in rates screening rate simple discount method Smaller Circulation Monthlies smaller monthly magazines SMRB Sport Sports Illustrated standard deviation Stereo Review TTB-M MEASURES TTB-M rating TTB-T variables Weeklies 12 Weight Watchers zines