Inside the Magic Kingdom: Seven Keys to Disney's Success

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Bard Press, 1997 - Business & Economics - 194 pages
34 Reviews
Customer loyalty is one of the hallmarks of a successful enterprise and no one engenders it better than Disney. INSIDE THE MAGIC KINGDOM examines how this global powerhouse is able to satisfy its frequent repeat customers and keep them coming back for more. Connellan, a management consultant, walks readers through some of the strategies and tactics Disney employs that other businesses can adopt to boost sales and customer retention.

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This is a must read if you want to improve your way of life. It's a must read if you want to life more effectively and efficiently.
Following this book, success will surely follow.

Review: Inside the Magic Kingdom

User Review  - Mark Powell - Goodreads

Just finished the book, and it gives a good view of what the author thinks about Disney. I didn't want a made up story to go along with my non fiction book, there's better fantasy out there I could ... Read full review


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About the author (1997)

A New York Times Bestselling author, Tom Connellan has a reputation for delivering wisdom, insight, and actionable ideas. A former Program Director and Research Associate at the University of Michigan, he's served as a Guest Lecturer in the Department of Psychology, School of Business, and School of Public Health. He's been the Editorial Director of four leadership and human resource journals at Michigan's Business School. A researcher, keynote speaker, and consultant, his North American clients include FedEx, Marriott, Acura, Canadian Tire, Neiman Marcus, Sobeys, BMW, and Home Depot. Selling Power Magazine labeled him one of seven "tough talking and truth telling" keynote speakers because he always delivers actionable ideas. His books follow that same tough talking and truth telling pattern because his unique combination of solid research, street-smart business sense, and straight-shooting approach delivers solid value to the reader.

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