Inside the Magic Kingdom: Seven Keys to Disney's Success
Customer loyalty is one of the hallmarks of a successful enterprise and no one engenders it better than Disney. INSIDE THE MAGIC KINGDOM examines how this global powerhouse is able to satisfy its frequent repeat customers and keep them coming back for more. Connellan, a management consultant, walks readers through some of the strategies and tactics Disney employs that other businesses can adopt to boost sales and customer retention.
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This is a must read if you want to improve your way of life. It's a must read if you want to life more effectively and efficiently.
Following this book, success will surely follow.
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