Inside the Magic Kingdom: Seven Keys to Disney's Success

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Bard Press, 1997 - Business & Economics - 194 pages
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Customer loyalty is one of the hallmarks of a successful enterprise and no one engenders it better than Disney. INSIDE THE MAGIC KINGDOM examines how this global powerhouse is able to satisfy its frequent repeat customers and keep them coming back for more. Connellan, a management consultant, walks readers through some of the strategies and tactics Disney employs that other businesses can adopt to boost sales and customer retention.

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This is a must read if you want to improve your way of life. It's a must read if you want to life more effectively and efficiently.
Following this book, success will surely follow.


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About the author (1997)

RON ZEMKE (Minneapolis, MN) is consultant to both Fortune 500 and small-business clients. He has had nine books published, including Delivering Knock Your Socks Off Service and Managing Knock Your Socks Off Service (both AMACOM), and Service America.

THOMAS K. CONNELLAN (Ann Arbor, MI) is a respected speaker on the behavioral aspects of quality, and an advisor to major corporations. He is also the author of four books and many articles.

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