Inside the Magic Kingdom: Seven Keys to Disney's Success

Front Cover
Bard Press, 1997 - Business & Economics - 194 pages
"Disney is recognized and admired around the world. The company's remarkable success comes from its ability to keep customers coming back again and again. Almost 70 percent of Magic Kingdom guests are return visitors. Now, the principles that drive the culture and phenomenal success of Disney are disclosed in this fun, easy-to-read book. It reveals seven key lessons that can be applied in any company and provides powerful examples that will help employees at any level become more customer focused."--

From inside the book

Contents

Off to Orlando
1
Five at the Starting Gate
7
Whos Really Your Competition?
17
Copyright

16 other sections not shown

Common terms and phrases

Bibliographic information