God's Man for the Gilded Age : D.L. Moody and the Rise of Modern Mass Evangelism: D.L. Moody and the Rise of Modern Mass Evangelism
Oxford University Press, USA, Aug 28, 2003 - Religion - 240 pages
At his death on the eve of the 20th century, D.L. Moody was widely recognized as one of the most beloved and important of men in 19th-century America. A Chicago shoe salesman with a fourth grade education, Moody rose from obscurity to become God's man for the Gilded Age. He was the Billy Graham of his day--indeed it could be said that Moody invented the system of evangelism that Graham inherited and perfected. Bruce J. Evensen focuses on the pivotal years during which Moody established his reputation on both sides of the Atlantic through a series of highly popular and publicized campaigns. In four short years Moody forged the bond between revivalism and the mass media that persists to this day. Beginning in Britain in 1873 and extending across America's urban landscape, first in Brooklyn and then in Philadelphia, New York, Chicago, and Boston, Moody used the power of prayer and publicity to stage citywide crusades that became civic spectacles. Modern newspapers, in the grip of economic depression, needed a story to stimulate circulation and found it in Moody's momentous mission. The evangelist and the press used one another in creating a sense of civic excitement that manufactured the largest crowds in municipal history. Critics claimed this machinery of revival was man-made. Moody's view was that he'd rather advertise than preach to empty pews. He brought a businessman's common sense to revival work and became, much against his will, a celebrity evangelist. The press in city after city made him the star of the show and helped transform his religious stage into a communal entertainment of unprecedented proportions. In chronicling Moody's use of the press and their use of him, Evensen sheds new light on a crucial chapter in the history of evangelicalism and demonstrates how popular religion helped form our modern media culture.
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Sidewalks and Rooftops Are Black for Blocks Around MOODY IN BROOKLYN OCTOBERNOVEMBER 1875
Its Harder Getting into the Depot than Heaven MOODY IN PHILADELPHIA NOVEMBER 1875JANUARY 1876
The Greatest Show on Earth MOODY IN NEW YORK CITY FEBRUARYAPRIL 1876
From the Curbstone to the Ashpit the Fix Is In MOODY IN CHICAGO OCTOBER 1876JANUARY 1877
advertising American April Barnum Beecher Bible Bliss Boston Britain Brooklyn Daily Eagle campaign celebrity centennial century Chicago Tribune Christ Christian Commission Chronicle church city's civic spectacle claimed committee Congregational Cree crowds crusade D. L. Moody daily press December 23 Dwight Dwight L eager East Northfield Edinburgh editor England evangelical evangelist excitement faith Farwell February folder George Gilded Age Glasgow God's gospel Hall Henry Hippodrome History hope Inter-Ocean Ira Sankey January John Wanamaker Journal letter London March mass Medill ministers Moody and Sankey Moody Papers Moody told Moody's meetings Moody's message Moody's ministry Moody's mission Moody's success needed newspapers November November 22 October 25 organization P. T. Barnum pastors Philadelphia prayer preached Public Ledger publisher readers religious reported revivalist Rink seats secular seemed September sermons spiritual story Street Stuart tabernacle University Press Weed Whittle William YMCA York Herald York Sun York Tribune
Page 3 - I was born of the flesh in 1837. I was born of the Spirit in 1856. That which is born of the flesh may die. That which is born of the Spirit will live forever.
Page 3 - MOODY [OME day you will read in the papers that DL Moody, of East Northfield, is dead. Don't you believe a word of it! At that moment I shall be more alive than I am now, I shall have gone up higher, that is all; out of this old clay tenement into a house that is immortal — a body that death cannot touch; that sin cannot taint ; a body fashioned like unto His glorious body.