Beyond the Bookstore: How to Sell More Books Profitably to Non-Bookstore Markets

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Reed Business Press, 2004 - Business & Economics - 304 pages
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About the author (2004)

Brian Jud "is president of Book Marketing Works, a consulting firm established to help independent publishers market their titles to non-bookstore outlets. He is host of the television series "The Book Authority, "and is a regular speaker on marketing topics at IBPA s Publishing University.

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