Hospitality Marketing Management
Completely revised and updated to include more information on Internet marketing, tourism marketing, marketing technology, and international business, Hospitality Marketing Management, Fifth Edition is a comprehensive, core marketing text. This popular textbook explores marketing and themes unique to hospitality and tourism, with a focus on the practical applications of marketing rather than marketing theory. It provides readers with the tools they need to successfully execute marketing campaigns for a hospitality business, no matter what their specialty.
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addition advertising airlines analysis associated attributes benefits brand budget chains changes channel Chapter Objectives communications companies competitive competitors components concept cost decisions demand destination direct mail e-mail e-mail marketing economy electronic commerce employees environment evaluate example firm’s focus forecast goal growth guests hospitality and tourism impact important increase sales individual Internet involves major market segments market share marketing manager marketing mix marketing plan marketing research marketing strategies Marriott International McDonald’s meeting planners menu method needs offer operation organization overall percent perceptual map personal selling position potential product life cycle product or service product–service mix products and services profits programs prospect purchase questions response restaurant revenue sales manager sales promotions sample service quality specific stage successful sumers target market techniques tion tourism firms tourism industry travel agents trends variables yield management