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Is Small Business Small?
Are You Really Sure You Want to Start a Business?
WHO WILL BUY WHAT YOURE SELLING?
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advertising amount approach assets average bank banker basic business definition benefits bookstore business plan cash chapter competitive competitors consider corporation cost critical critical success factors customers deal decision define develop discussed Dun & Bradstreet employees entrepreneur equipment equity estimate example expect expensive factors figure financial ratio franchise franchisor funds income income statement industry instant camera inventory investment issues kind King Financial knew lease liability loan look loss magazine major manufacturing market research operation options owner partner partnership percent potential probably problem product or service profit proposed business purchase reasons restaurant retail risk Rob King Sally sell Small Business Small Business Administration small companies sole proprietorship Source space specific startup strategy structure success suppliers target tion venture venture capital Wall Street Journal