The Economics of Electronic Commerce

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Macmillan Technical Pub., 1997 - Business & Economics - 626 pages
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"The Economics of Electronic Commerce applies standard microeconomic analyses to an entirely new industry - laying the foundation for the development of radically new business models. With detailed analysis to those involved in the actual production, marketing, and distribution of digital information products as well as professionals doing business in the electronic marketplace, this valuable reference demonstrates that businesses that achieve early success from applying these theories will enjoy a distinct competitive advantage in this newly defined world of business."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved

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About the author (1997)

Whinston received his Ph.D. in management from Carnegie Mellon University in 1962.

Stahl is currently working on two grants from the National Science Foundation

Choi is currently post-doctoral fellow at the Department of Economics and the Center for Electronic commerce of the University of Texas at Austin, where he received his Ph.D. in economics.

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