How Publishers Win: A Case Record Commentary on Personal Experiences and Interviews with Prominent Publishers Showing how Books and Periodicals are Made and Marketed |
Contents
ORGANIZATION CHARTS 710 | 7 |
PICTOGRAPH CHART | 13 |
CHAPTER IWHY MOST PUBLICATIONS FAIL 2236 | 22 |
Copyright | |
20 other sections not shown
Common terms and phrases
adver agencies American News Company appeal Argosy attempt book publishing books and magazines books and periodicals bookselling boys building called campaigns CHAPTER chart circulation manager City Club concerns considerable copies coupon Curtis Curtis Publishing Company Cyrus H. K. Curtis dealers developed distribution dollars editor employed Everybody's Everybody's Magazine fact fairly famous Fiction House Hearst hundred independent distributors interests Likewise lisher lishing Literary Digest Little Blue Books Magazine Circulation ment merchandising methods million modern publishing Munsey newspapers newsstand noted organization paper periodical publishing Pictorial Review popular magazines popular periodicals Post present principal printing prize contests produced promotional publishing business Publishing Company publishing field readers regarding rental library retail Rosetta Stone Saturday Evening Post selling sold sort story subscribers subscription Success Magazine thousand tion trade journals tricks two-pay vertising Weekly wholesale Whoosis writing York zines