Current and Emerging Issues in the Audiovisual IndustryThis book focuses on the challenges of competition in television broadcasting markets. How is the evolution from a two-sided market to platform economics reshaping competition in television broadcasting? How are new market dynamics changing competition for content creation and acquisition and the revenue streams? Will content remain king? Or will new competitive dynamics undermine the sustainable creation of high quality content, especially in small media markets? |
Contents
New Paradigms of Audiovisual Industry | 1990 |
The Threat of OTT for the PayTV Market | 2009 |
The Resistance of Legacy TV Channels | |
The Public Service Heritage | |
The Battle for Audiences | |
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According activity advertising revenue Antena Atresmedia attention audience audiencia audiovisual content audiovisual entertainment audiovisual industry audiovisual products brand business models CCMA CCRTV CCRTV Interactiva Communication competitive competitors comScore Comunicación consumers consumption convergence corporate cost countries created creative cultural devices distribution economic engagement España European experience Facebook Figure genre groups HERRERO important information and entertainment innovation interactive interests Internet Journal Kantar Media launched measurement media companies media economics Media Management media market media products Mediaset micropayment mobile monetize Movistar multimedia multiplatform Netflix offer online video Pamplona pay-TV perspective platform private television professional public broadcasting public service quality television radio reality relationship role RTVE SÁN sector smartphones social media social networks Spain Spanish stories strategy subscribers technologies televisión television channels television companies television programs transformation TV channels users video on demand viewers viewing YouTube