Facebook Marketing: An Hour a DayDevelop, implement, and measure a successful Facebook marketing campaign The social networking site Facebook boasts more than 300 million users worldwide. Its ability to target users who have provided real data about themselves and their interests makes Facebook the ideal platform for marketers, and marketers everywhere recognize the importance of Facebook and are eager to successfully tap Facebook's potential. This book shows you how. Quickly get up to speed on today's Facebook conventions and demographics, and then gain an understanding of the various strategic and implementation issues you must consider from start to finish.
Packed with tips and tactics not documented anywhere else, the book serves as the ultimate step-by-step guide to developing a winning Facebook marketing campaign. |
Contents
An Hour a Day Introduction | |
An Hour a Day Chapter 1 Internet Marketing 19852010 | |
An Hour a Day Chapter 2 What Is Facebook? | |
An Hour a Day Chapter 3 Develop a Facebook Strategy and Measure Success | |
An Hour a Day Chapter 4 Month 1 Create the Plan and Get Started | |
An Hour a Day Chapter 5 Month 2 Establish Corporate Presence with Pages and Groups | |
An Hour a Day Chapter 6 Month 3 Create Demand with Facebook Ads | |
An Hour a Day Chapter 7 Month 4 Advanced Tactics and Campaign Integration | |
An Hour a Day Chapter 8 Customized Experiences via Facebook Applications | |
An Hour a Day Chapter 9 The Analytics of Facebook | |
An Hour a Day Chapter 10 Organizational Considerations | |
An Hour a Day Appendix A Resources | |
An Hour a Day Appendix B The Future of Facebook | |
An Hour a Day Glossary | |