Get Bold: Using Social Media to Create a New Type of Social Business
“For crying out loud, IBM ‘gets’ social media. Don’t you think it’s about time that you do? This is the book to get you started.”
“Get Bold is...a book to be embraced, studied, and implemented.”
With Forewords by Charlene Li, author of Open Leadership, and Mike Rhodin, Sr. Vice President, IBM SWG Solutions
How to Drive Maximum Business Value from Social Media!
From Sandy Carter, one of the leaders of IBM’s groundbreaking Social Business initiative
A complete framework, practical examples, and expert guidance for executing on YOUR Social Business AGENDA:
Using social media, tools, and techniques, you can build a profound Social Business: one that is more dynamic, collaborative, efficient, and customer-driven--and far more successful. To capitalize on this monumental opportunity, however, you must deeply infuse the techniques and ethos of social collaboration throughout your organization.
In Get Bold, IBM social media pioneer Sandy Carter presents a comprehensive framework for transforming your business into a winning Social Business. Carter’s proven six-step AGENDA addresses goals, culture, governance, listening, trust, engagement, experience, processes, reputation/risk management, analytics, and even globalization.
Packed with detailed workstreams, expert guidance, and real case studies, Get Bold can help you radically improve the way you operate--in areas ranging from innovation to cost reduction, customer relationships to talent management.
What people are saying - Write a review
Review: Get Bold: Using Social Media to Create a New Type of Social BusinessUser Review - Omar Rodriguez-Rodriguez - Goodreads
Instead of “get bold” this book should be called “get bored”. Technically accurate, this book is just that, a technical manual of how to strategize, plan and execute your social business strategy. It ... Read full review
Review: Get Bold: Using Social Media to Create a New Type of Social BusinessUser Review - Tami - Goodreads
A lot of companies looking at establishing social media programs look to the bottom line. They ask the question what is the ROI for such practices. Most books about social media marketing attempt to ... Read full review
Chapter 2 Align Organizational Goals and Culture
Chapter 3 Gain Social Trust
Chapter 4 Engage Through Experiences
Chapter 5 Social Network Your Business Processes
Chapter 6 Design for Reputation and Risk Management
Chapter 7 Analyze Your Data