The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More

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John Wiley & Sons, Dec 20, 2011 - Business & Economics - 240 pages
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Advance your B2B marketing plans with proven social media strategies

Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies.

This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level.

  • Describes a methodology for generating leads using social media
  • Details how to create content offers that increase conversion rates and drive leads from social media
  • Offers practical advice for incorporating mobile strategies into the marketing mix
  • Provides a step-by-step process for measuring the return on investment of B2B social media strategies

The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.


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Nice book, it helped me to start my own social media marketing agency :


Ann Handley
Why B2B Is Better at Social Media Than
FiveStep Social Media Lead Generation
Yes Chapter 3 in a Social Media Book Is about
How to Close the Loop of Social Media
Reach More Is Always Better
Creating Ebooks and Webinars That Prospects
Why You Are Already a Business Blogging
Become a LinkedIn Lead Generation Superstar
Twitter Leads in 140 Characters
Maximizing Facebook Lead Generation
EMail Is Social
Stop Preparing for the Mobile Web Its Here
Making Trade Shows Social

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About the author (2011)

Kipp Bodnar is an Inbound Marketing Strategist at Hubspot, the inbound marketing software leader. He leads HubSpot's inbound marketing content team focusing on top-of-the-funnel lead generation. He is cofounder of, the leading online resource for social media's impact on B2B marketing.

Jeffrey L. Cohen is a Social Strategist at Radian6, a company. With more than twenty years' marketing experience, Jeff has provided strategic counsel to B2B companies of all sizes. Jeff is cofounder and Managing Editor of

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