Public Relations: Strategies and TacticsThe student edition of PUBLICS: Public Relations Research Software, developed by Glen T. Cameron of the Henry Grady College of Journalism and Mass Communication at the University of Georgia, and Tim Herzog of Two Bits Worth, Inc., is a stand-alone software program designed to help you demystify the public relations research process. Focusing on survey design and analysis, this program can assist you in your coursework as well as your future work in the public relations field! The Student Edition, available for DOS and Macintosh platforms, is accompanied by an instructional pamphlet. |
Contents
Chapter | 4 |
Chapter | 13 |
The Evolution of Public Relations | 24 |
Copyright | |
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advertising agencies American Association audience Bernays Betty Crocker brochure Burson-Marsteller called campaign Chapter client company's corporate coverage crisis discussed editor effective employees environmental ethics evaluation example executive groups Hill and Knowlton Hispanic IABC industry Integrated Marketing Communications interest International Internet interviews issue lic relations Mack Trucks magazine major mass media material million newsletter newspaper objectives organization organization's percent person persuasion PR CASEBOOK PR INSIGHTS president problem promotion PRSA public opinion public relations department public relations firm Public relations personnel public relations practitioners public relations professionals Public Relations Quarterly Public Relations Review Public Relations Society radio releases reporters role social staff story strategies survey techniques television tions video news releases Wall Street Journal Windows 95 women World World Wide Web writing York