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What Is Public Relations?
The Evolution of Public Relations
Ethics and Professionalism
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activities advertising agencies American Association audience Bernays Betty Crocker brochures Burson-Marsteller campaign Chapter client communication company's consumer corporate coverage develop discussed editor effective employees environmental ethics evaluation example executive fund-raising Greenpeace groups Hill and Knowlton Hispanic IABC industry interest International Internet interviews issue lic relations lobbying Mack Trucks magazine major marketing mass media material million newsletters newspaper objectives organization organization's percent person persuasive PR Casebook PR Insights president problem promotion PRSA public affairs public relations department public relations firms Public relations personnel public relations practitioners public relations professionals Public Relations Review radio releases reporters role sponsor staff story strategy survey techniques television tions trade trademark video news releases VPOTUS Wall Street Journal Windows 95 women World World Wide Web writing York