Cross-cultural Business Behavior: Marketing, Negotiating and Managing Across Cultures

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Handelshøjskolens forlag, 1996 - Business etiquette - 244 pages
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Despite all we hear about the "borderless world," differing business customs and practices in fact continue to be invisible barriers to global trade. Cross-Cultural Business Behavior shows business executives how to overcome these unseen obstacles to international success.

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RelationshipFocused Cultures
Focusing on the Customer

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About the author (1996)

Gesterland has worked 33 years as a global manager and consultant.

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