Civic Dialogue in the 1996 Presidential Campaign: Candidate, Media, and Public VoicesAn analysis of the various forms of political communicaton found in a presidential campaign and the effects of its messages on voters. The 1996 campaign, constructed through the interplay of candidate, media and citizen voices, is presented as a model that can be applied to any political campaign. |
Contents
Improving Campaign and Communication | 10 |
THE CANDIDATE VOICES | 16 |
Paid | 39 |
Copyright | |
7 other sections not shown
Other editions - View all
Common terms and phrases
1996 presidential debates advertising messages adwatches agenda American appeared assess attack ads Bill Clinton Bob Dole Brady Bill Campaign 96 campaign communication campaign dialogue candidate messages candidate's challenger strategies citizens civic dialogue Clinton ads Clinton and Dole Clinton campaign Clinton Dole Clinton spot content analysis coverage cynicism Daisy Girl debate messages Democrats difference discussion Dole and Clinton Dole campaign Dole's dominant drugs Elizabeth Dole exposure feeling thermometer focus group focused free TV included incumbent indicates issues journalists Kaid media messages Medicare negative ads networks newscasts Newt Gingrich nonvoters October October 16 Oklahoma paign participants party Perot political advertising polls positive presidential campaign project survey public voices questions ratings reactions recall Republican respondents sample second debate segments September shows slant specific story Table taxes television tion Town Hall TV time slots USA Today values viewers visual vote voters