Public Relations: Strategies and TacticsThe student edition of PUBLICS: Public Relations Research Software, developed by Glen T. Cameron of the Henry Grady College of Journalism and Mass Communication at the University of Georgia, and Tim Herzog of Two Bits Worth, Inc., is a stand-alone software program designed to help you demystify the public relations research process. Focusing on survey design and analysis, this program can assist you in your coursework as well as your future work in the public relations field! The Student Edition, available for DOS and Macintosh platforms, is accompanied by an instructional pamphlet. |
Contents
Chapter | 4 |
The Evolution of Public Relations | 25 |
Ethics and Professionalism | 55 |
Copyright | |
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activities advertising agencies American Association audience Bernays Betty Crocker brochures Burson-Marsteller called campaign Chapter client communication company's consumer corporate coverage develop discussed editors effective employees environmental ethics evaluation example executive groups Hill and Knowlton Hispanic IABC industry Integrated Marketing Communications interest International Internet interviews issue lic relations Mack Trucks magazine major marketing mass media material million newsletter newspaper objectives organization organization's percent person persuasive PR CASEBOOK PR INSIGHTS president problem promotion PRSA public relations department public relations firm Public relations personnel public relations practitioners public relations professionals Public Relations Review radio releases reporters role sponsor staff story strategies survey techniques television tions trade trademark video news releases VPOTUS Wall Street Journal Windows 95 women World World Wide Web writing