Winning Marketing StrategiesThis comprehensive guide helps you avoid wasteful trial-and-error decision-making and eliminate mistakes by giving you fast access to proven-successful marketing techniques that cover every aspect of the marketing cycle-from market research to product development to pricing to advertising to analyzing sales results and jump-starting fading product lines. |
Common terms and phrases
advertising agency American Express AnyCompany Arm & Hammer audience Barry Feig BARRY FEIG'S CENTER benefits booth build buyers CENTER FOR PRODUCT choose clients Colgate-Palmolive competition competitors concept consumers cost create creative cross-promotions customers deal display distributors donors effective emotional focus groups formerly New Products fund-raising give goals going Here's ideas infomercial January 20 keep look manufacturers marketing plan marketing strategy merchandise mission statement National Financial Services offer package Pepsico percent person pitch point-of-sale positioning potential presentation private label prize promotion problem prod product placement PRODUCT SUCCESS Telephone Products Workshop profit proposal prospect purchase questions Ralston-Purina retailers salespeople Sandia Mountains segmentation sell specific store brands strong sumers supermarkets sure sweepstakes talk tion tomers trade shows usually write