Winning Marketing Strategies
Prentice Hall, 1999 - Business & Economics - 382 pages
This comprehensive guide helps you avoid wasteful trial-and-error decision-making and eliminate mistakes by giving you fast access to proven-successful marketing techniques that cover every aspect of the marketing cycle-from market research to product development to pricing to advertising to analyzing sales results and jump-starting fading product lines.
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Think Like a Marketing Superstar
Creativity in Marketing and Sales
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