Basic Marketing: A Managerial Approach. Readings and cases in Basic marketing

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R.D. Irwin, 1984 - Marketing - 365 pages

Bibliographic information

TitleBasic Marketing: A Managerial Approach. Readings and cases in Basic marketing
Irwin series in marketing
AuthorEdmund Jerome McCarthy
ContributorsJohn F. Grashof, Andrew A. Brogowicz
Edition5
PublisherR.D. Irwin, 1984
ISBN0256030197, 9780256030198
Length365 pages
  
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