Mass Media in America |
From inside the book
Results 1-3 of 90
Page 57
... advertising in a news- paper : classified , local display or retail , and national display . Classified advertising ( the " want ads " ) ac- counts for about 30 percent of all advertising rev- enues at a typical newspaper . And three ...
... advertising in a news- paper : classified , local display or retail , and national display . Classified advertising ( the " want ads " ) ac- counts for about 30 percent of all advertising rev- enues at a typical newspaper . And three ...
Page 303
... advertising occurred in this era as well . Up to then , most manufacturers would advertise their goods directly to distributors or retailers and the store owners would then hawk the wares to the public . But in the second half of the ...
... advertising occurred in this era as well . Up to then , most manufacturers would advertise their goods directly to distributors or retailers and the store owners would then hawk the wares to the public . But in the second half of the ...
Page 347
... advertising was not protected by the First Amendment . Conse- quently , government had a rather free hand in the control of this kind of mass communication . This is not to say , however , that government exercised stringent control ...
... advertising was not protected by the First Amendment . Conse- quently , government had a rather free hand in the control of this kind of mass communication . This is not to say , however , that government exercised stringent control ...
Contents
Magazines and Books | 97 |
Whence We Came Revisited | 123 |
Radio and the Recording Industry | 171 |
Copyright | |
8 other sections not shown
Other editions - View all
Common terms and phrases
A.C. Nielsen adver advertising American audience began broadcasting stations cable television called campaign candidate chain channels circulation Columbia Journalism Review commercial companies corporations cost court coverage critics daily newspapers disc jockey early earned economic editors entertainment fairness doctrine federal film Gannett grams Hispanic impact important industry interest issue journalists kind license listeners magazines mass communications mass media medium ment million motion picture movie nation Newsweek operate owners ownership paper percent persons play political popular President problems producers profit public relations public television published radio stations rates readers Reagan record reporters revenues rock rock music satellite sell sion sold story studios subscribers success telecast television program television stations theater tion TV Guide videotex viewers Washington Journalism Review York