Big Green Purse: Use Your Spending Power to Create a Cleaner, Greener World
Read Diane McEachern's posts on the Penguin Blog.
Protecting our environment is one of the biggest issues facing our planet today. But how do we solve a problem that can seem overwhelming-even hopeless? As Diane MacEachern argues in Big Green Purse, the best way to fight the industries that pollute the planet, thereby changing the marketplace forever, is to mobilize the most powerful consumer force in the world-women.
MacEachern's message is simple but revolutionary. If women harness the "power of their purse" and intentionally shift their spending money to commodities that have the greatest environmental benefit, they can create a cleaner, greener world. Spirited and informative, this book:
- targets twenty commodities-cars, cosmetics, coffee, food, paper products, appliances, cleansers, and more-where women's dollars can make a dramatic difference;
- provides easy-to-follow guidelines and lists so women can choose the greenest option regardless of what they're buying, along with recommended companies they should support;
- encourages women to spend wisely by explaining what's worth the premium price some green products cost, what's not, and when they shouldn't spend money at all; and
- differentiates between products that are actually "green" and those that are simply marketed as "ecofriendly."
Whether readers want to start with small changes or are ready to devote the majority of their budget to green products, MacEachern offers concrete and immediate ways that women can take action and make a difference. Empowering and enlightening, Big Green Purse will become the "green shopping bible" for women everywhere who are asking, "What can I do?"
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CUTTING THROUGH THE CONFUSION THE BIG GREEN PURSE PRINCIPLES
BEAUTYOR THE BEAST? COSMETICS AND PERSONALCARE PRODUCTS
CAR TALKAND MORE DRIVING AND TRANSPORTATION
HOT STUFF COFFEE TEA COCOAAND THE SKINNY ON CHOCOLATE
WE ARE WHAT WE EAT FRUITS VEGGIES DAIRY MEAT POULTRY AND SEAFOOD
CLEAN AND GREEN CLEANSERS SCRUBS POLISHES AND FRESHENERS
ECO CHIC CLOTHING ACCESSORIES AND JEWELRY
GARDEN OF EDEN LAWN GARDEN AND PATIO
KID STUFF BABIES AND CHILDRENS FOOD GEAR AND TOYS
PLUGGED IN LIGHTS APPLIANCES AND ELECTRONICS
HOME GREEN HOME FURNITURE PAINT FLOORING AND FABRICS
Other editions - View all
air pollution alternative American animals appliances asthma baby bags batteries Big Green Purse bottles brand bulbs Burt's Bees cancer carbon carcinogen carpet Center certified organic Chapter chemicals chocolate choose cleaner cleaning products climate change clothes cocoa coffee compost consumer contain cosmetics detergents diapers e-waste earth-friendly eco-friendly efficient electric electronics Energy Star energy-efficient environment fabric farmers farms fertilizers fish fragrance fuel furniture gallons garden global warming greenwashing grocery growing grown hemp hormones hybrid impact ingredients kids label laundry lawn less manufacturers meat milk million nanotechnology natural offers options organic cotton organic farming organic food packaging parabens PBDEs percent personal-care products pesticides phthalates plants plastic recycled reduce reported sells shampoo shift soap soil spend standards sustainable SUVs T-shirts thumbs toxic toys trash triclosan vehicles Wal-Mart waste wildlife women