Institutions and Ideologies: A SOAS South Asia Reader

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David Arnold, Peter Robb, Peter G. Robb
Curzon Press, 1993 - Social Science - 311 pages
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This collection of 15 articles, several of them already classics in their field and all written by scholars currently at School of Oriental and African Studies, University of London (SOAS), provides an informative, up-to-date and accessible introduction to the study of South Asia. In focusing upon religious, social and political ideologies and institutions, it demonstrates the importance of a multi-disciplinary approach to this vast and complex region: history, geography, politics, economics, law, philosophy, religion, art, literature and language are all well represented. The contributors examine the past as well as the present, but there is particular emphasis upon the nature and impact of the colonial encounter, the reworking of traditional institutions in recent times, and the role of ideologies in forging identities or creating divisive trends.

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About the author (1993)

David Arnold was Assistant Professor of Business Administration at the Harvard Business School and head of its International Marketing Management course. Now an independent consultant and educator, he specializes in international marketing, branding, market analysis, and strategy formulation. His innovative recent work has appeared in Harvard Business Review, Journal of International Business Studies, Sloan Management Review, California Management Review, and the Marketing Science Institute working paper series. He has served as visiting or resident faculty member at leading business schools in Great Britain, Japan, Switzerland, Spain, Argentina, Finland, India, and Pakistan. Arnold's previous book, The Handbook of Brand Management, has been published in 10 languages.

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