Persuasion: The Art of Getting What You Want
Praise for persuasion the art of getting what you want
"Dave has exposed the secrets of the most powerful persuaders in the world. This book is a step-by-step guide to changing minds and deeply influencing people in person, in print, on the air, or anyplace else you need to persuade. This book makes persuasion so easy and predictable that it may be the most dangerous persuasion book ever written . . . especially if it ends up in the hands of your competition."
"Dave Lakhani tells you everything you've just got to know about persuasion in this book. It is written provocatively, yet clearly. And it is sure to open your mind while enriching your bank account. I highly recommend it. Fasten your seatbelt when you read it. It takes you on a thrilling ride!"
"Dave Lakhani understands persuasion like few do and is able to break the process down so anyone can understand and use it. I highly recommend this book to anyone who hopes to improve their ability to sell, market, advertise, or negotiate."
"Man, talk about persuasive. Dave convinced me to read and review his book, and I don't even like the guy."
"Too few books actually put into practice what they promote. Dave Lakhani breaks the mold with this satisfying, powerful read."
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PERSONATHE INVISIBLE PERSUADER
TRANSFERRING POWER AND CREDIBILITY
DESIRE TO BELIEVE
Cha ter 14 THE PERSUASION E UATION
PERSUADING THE MASSES ELECTRONICALLY
MASTERING PERSUASIONTHE ART OF GETTING WHAT