Broadcasting to Cuba: Actions are Needed to Improve Strategy and Operations
DIANE Publishing, 2009 - 59 pages
For more than two decades, the U.S. gov¿t. has been broadcasting to Cuba to break the Cuban gov¿ts. information blockade and promote democracy in Cuba. Over this period, questions have been raised regarding the quality and effectiveness of these broadcasts. This report examines: (1) the Office of Cuba Broadcasting's (OCB) broadcasting approach and what is known about its audience; (2) how the Broadcasting Board of Governors (BBG) -- which oversees U.S. gov¿t. broadcasting -- and OCB ensure compliance with journalistic principles; (3) steps taken to ensure adherence to domestic and international broadcasting laws, agreements, and standards; and (4) steps that have been taken to address mgmt. challenges.
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