Planet Google: One Company's Audacious Plan to Organize Everything We Know"In this spellbinding behind-the-scenes look, Stross leads readers through Google’s evolution…the unfolding narrative reads like a suspense novel" (Publishers Weekly, starred review). Based on unprecedented access to the "Googleplex," Planet Google goes deep inside the company to unveil the extraordinary scope and scale of its ambition to become the master gate-keeper of "all the world’s information," including its users’ most personal information. New York Times columnist Randall Stross provides a lively tour through Google’s flurry of new information gathering initiatives. Will Google stay true to its famous "Don’t Be Evil" mantra? Will it protect all of the personal information it collects? Planet Google is a much-needed wake-up call about how powerful the Google juggernaut has become. |
From inside the book
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Contents
Introduction | 1 |
Open and Closed | 21 |
Unlimited Capacity | 47 |
The Algorithm | 63 |
Moon Shot | 89 |
GooTube | 109 |
Small World After All | 129 |
A Personal Matter | 153 |
Algorithm Meet Humanity | 179 |
Conclusion | 195 |
Notes | 201 |
Acknowledgments | 259 |
Other editions - View all
Planet Google: One Company's Audacious Plan to Organize Everything We Know Randall Stross Limited preview - 2008 |
Planet Google: One Company's Audacious Plan to Organize Everything We Know Randall Stross No preview available - 2008 |
Common terms and phrases
able advertising Algorithm announced April asked August Ballmer Blinkx clips company's competitors copy crawler create customers Danny Sullivan data centers December e-mail messages Eric Schmidt executive Facebook February files founders Gmail Google Apps Google Book Search Google Earth Google employees Google Maps Google Video Google’s hardware Hölzle human Internet interview January June Karim Keyhole Larry Larry Page launched machine translation March Marissa Mayer match Microsoft million November O'Reilly October offered Official Google Blog online video OpenSocial percent personal information press release problem produced publishers Randall Stross revenue satellite images scanning search engine search results Sergey Brin servers share social networking software developers Stanford story Street View talk TechCrunch tion University uploaded users Valleywag viewers Wikipedia world's information Yahoo York YouTube YouTube’s