Passions Within Reason: The Strategic Role of the Emotions

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Norton, 1988 - Psychology - 304 pages
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The Me generation has justified itself by appealing to social scientists who see selfishness as the only rational basis for action. But what are we to make of selfless acts in business, personal life, even politics? In this provocative book, Robert Frank shows us that looking out for Number One may require that we look out for others, too.

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Passions within reason: the strategic role of the emotions

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To be moral is to be a chump. Or is it? Frank (economics, Cornell) believes in the efficacy of the selfless act and provides a new interpretation of the empirical research on common behavioral signals ... Read full review

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About the author (1988)

Robert H. Frank is the Henrietta Johnson Louis Professor of Management and professor of economics at Cornell University, as well as an economics columnist for the "New York Times." His books include "The Winner-Take-All Society" (with Philip Cook), "What Price the Moral High Ground?, The Economic Naturalist," and "Principles of Economics" (with Ben Bernanke).

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