Passions Within Reason: The Strategic Role of the Emotions
The Me generation has justified itself by appealing to social scientists who see selfishness as the only rational basis for action. But what are we to make of selfless acts in business, personal life, even politics? In this provocative book, Robert Frank shows us that looking out for Number One may require that we look out for others, too.
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Passions within reason: the strategic role of the emotionsUser Review - Not Available - Book Verdict
To be moral is to be a chump. Or is it? Frank (economics, Cornell) believes in the efficacy of the selfless act and provides a new interpretation of the empirical research on common behavioral signals ... Read full review