In the Name of Gucci: A Memoir

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Crown/Archetype, May 10, 2016 - Biography & Autobiography - 320 pages
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The gripping family dramaand never-before-told love storysurrounding the rise and fall of the late Aldo Gucci, the man responsible for making the legendary fashion label the powerhouse it is today, as told by his daughter.
 
Patricia Gucci was born a secret: the lovechild whose birth could have spelled ruination for her father, Aldo Gucci. It was the early 1960s, the halcyon days for Guccithe must-have brand of Hollywood and royaltybut also a time when having a child out of wedlock was illegal in Italy. Aldo couldn't afford a public scandal, nor could he resist his feelings for Patricia’s mother, Bruna, the paramour he met when she worked in the first Gucci store in Rome. To avoid controversy, he sent Bruna to London after she became pregnant, and then discretely whisked her back to Rome with her newborn hidden from the Italian authorities, the media, and the Gucci family.  
 
In the Name of Gucci charts the untold love story of Patricia’s parents, relying on the author’s own memories, a collection of love letters and interviews with her mother, as well as an archive of previously unseen photos. She interweaves her parents' tempestuous narrative with that of her own relationship with her father—from an isolated little girl who lived in the shadows for the best part of a decade through her rise as Gucci's spokesperson and Aldo's youngest protégé, to the moment when Aldo’s three sons were shunned after betraying him in a notorious coup and Patricia—once considered a guilty secret—was made his sole universal heir. It is an epic tale of love and loss, treason and loyalty, sweeping across Italy, England and America during the most tumultuous period of Gucci's sixty years as a family business.


From the Hardcover edition.
 

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IN THE NAME OF GUCCI: A Memoir

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The heiress to the Italian fashion house unfurls her combustible family history. "A reserved child who'd had to grow up fast," Gucci was born into an elite, high-profile familial legacy. As her candid ... Read full review

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Contents

Section 1
1
Section 2
7
Section 3
12
Section 4
21
Section 5
29
Section 6
37
Section 7
53
Section 8
64
Section 18
174
Section 19
186
Section 20
196
Section 21
207
Section 22
217
Section 23
225
Section 24
235
Section 25
244

Section 9
73
Section 10
80
Section 11
93
Section 12
104
Section 13
114
Section 14
129
Section 15
138
Section 16
148
Section 17
160
Section 26
254
Section 27
264
Section 28
275
Section 29
285
Section 30
293
Section 31
303
Section 32
319
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About the author (2016)

PATRICIA GUCCI was born in London and educated in England, Italy, and Switzerland before moving to New York to study acting. In 1982 she was appointed to the board of Gucci and roving ambassador in the United States and Asia until the company's sale to Investcorp in 1987. She has three daughters and lives in Switzerland.


From the Hardcover edition.

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