Political Campaign Communication: Principles and Practices
Rowman & Littlefield Publishers, Aug 16, 2011 - Political Science - 464 pages
Now in its seventh edition, Political Campaign Communication provides a realistic understanding of the strategic and tactical communication practices utilized in contemporary political campaigns. It draws on a wealth of examples from local to national political campaigns and communication theory to illustrate principles and practices of campaigns such as functions, stages, communicative styles, public speaking, debates, interpersonal communication, political advertising, and the use of the internet and new media. Trent, Friedenberg, and Denton's classic text has been updated to reflect recent election campaigns, including the 2010 congressional elections and the initial stages of the 2012 presidential election. Many sections now focus on the most recent presidential elections, and the campaigns of Barack Obama and John McCain. In addition, the authors have examined the expanding role of the internet in political campaigns. Political Campaign Communication continues to be a classroom favorite-a thoroughly researched, insightful, and reader-friendly text.
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Communication and Political Campaigns A Prologue
Communicative Functions of Political Campaigns
Communicative Styles and Strategies of Political Campaigns
Communicative Mass Channels of Political Campaigning
Communicative Types and Functions of Televised Political Advertising
PRACTICES OF POLITICAL CAMPAIGN COMMUNICATION
Public Speaking in Political Campaigns
Recurring Forms of Political Campaign Communication
Other editions - View all
2008 presidential acceptance addresses American announcement address apologias attack audience Barack Obama behavior Bill Clinton blogs Bush candidacy candidate’s challenger Clinton commercials congressional coverage Democratic Denton didates direct mail discussed effect electoral example Facebook focus Friedenberg functions fund-raising George George H. W. Bush George W Gore governor groups Hillary Clinton Ianuary important incumbent individual inﬂuence Internet interpersonal communication Iournal Iowa caucus issues Kaid Kennedy Kerry leaders major mass media messages million Moreover negative networks Obama campaign opponent paign party percent perspective political advertising political campaign communication political campaigns Political Communication political consulting political debates polls precinct President presidential campaign presidential candidates presidential debates press conferences primary questions races radio Reagan reﬂected Republican response rhetorical Robert Sarah Palin social speaking specific speech speechwriters stage strategy style surrogates targeted television tion typically utilized vote voters websites York