Search Engine Optimization For Dummies

Front Cover
John Wiley & Sons, Feb 2, 2011 - Computers - 432 pages
2 Reviews
Why do some sites pop to the top when you search? How do you make yours one of them? You create sites that make search engines happy -- that's what search engine optimization is all about. "Search Engine Optimization For Dummies" has been the leading resource on how to make that happen, and this third edition is completely updated to cover the newest changes, standards, tips, and tricks.

This handy guide shows you how to get more visitors by getting more visibility for your Web site. Find out which search engines matter most, what they look for (and what they hate, ) how to get your site included in the best indexes and directories, and the most effective ways to spend your advertising dollars. You'll discover how to: Plan a search engine strategyBuild pages that offer visibilityMake your site rank high with the most important search enginesAvoid things that search engines don't like (and tricks that might actually get your site penalized)Use Google universal search, image search optimization, XML sitemaps, and moreChoose the right keywordsTrack and measure your resultsIncrease your exposure with shopping directories and retailersBoost your position with popular links and social networking sitesUse pay-per-click in ways that get the most bang for your advertising buck

"Search Engine Optimization For Dummies, 3rd Edition" also helps you skirt some of the pitfalls and become a savvy advertiser. With this book at your side, you'll never need to fear search engines again!

 

What people are saying - Write a review

User Review - Flag as inappropriate

Brought EnlivenSoftware.com 'Electronic Invoicing' and related searches to the TOP of Google of 10,000,000 hits - 2nd to Wikipedia! I went back to Indiana University in 2006 to take a class on HTML programing and it was well worth it! Now, by reading this book, I have been able to optimize my start-up company's website to become the top of google when one searches Electonic Invoices and Electronic Payments. Thank you SEO for Dummies!  

Contents

I
1
II
7
III
9
IV
25
V
41
VI
57
VII
69
VIII
71
XV
205
XVI
223
XVII
235
XVIII
247
XIX
249
XX
271
XXI
299
XXII
311

IX
97
X
121
XI
151
XII
167
XIII
191
XIV
203
XXIII
335
XXIV
351
XXV
353
XXVI
359
XXVII
365
Copyright

Common terms and phrases

About the author (2011)

Peter Kent is an e-commerce consultant who specializes in search engine optimization. He is the author of the bestselling previous editions of Search Engine Optimization For Dummies.

Bibliographic information