Blink: inteligencia intuitiva : Por qué sabemos la verdad en dos segundos?

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Penguin Random House Grupo USA, 2005 - Business & Economics - 293 pages
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En este libro revolucionario, el periodista estadounidense Malcolm Gladwell nos explica como pensamos sin pensar, de donde proceden las decisiones que parece que tomamos en dos segundos, pero que no son tan simples como aparentan. Por que algunas personas son brillantes a la hora de decidir y otras son torpes una y otra vez? Por que algunos siguen su instinto y triunfan, mientras que otros acaban siempre dando un paso en falso? Cual es el funcionamiento real del cerebro en el trabajo, en clase, en la cocina o en la cama? Y por que las mejores decisiones suelen ser las mas dificiles de explicar? Gladwell nos presenta a un psicologo que ha aprendido a predecir si un matrimonio puede durar con solo observarles unos minutos; a un entrenador de tenis que sabe cuando un jugador hara doble falta antes incluso de que la raqueta toque la bola; a un experto en antiguedades que reconoce una falsificacion de un solo vistazo. Este libro revela que quienes son buenos tomando decisiones no son aquellos que procesan mas informacion o que dedican mas tiempo a deliberar, sino aquellos que han perfeccionado el arte de hilar fino, de extraer los pocos factores que realmente importan a partir de una cantidad desmesurada de variables. Por medio de la neurologia y la psicologia, y exhibiendo todo el esplendor del que este autor es capaz, Inteligencia intuitiva cambiara tu forma de ver las decisiones que tomas. Nunca mas volveras a pensar en pensar de la misma manera. Book jacket.

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About the author (2005)

Malcolm Gladwell, non-fiction writer and journalist, was born in England on Sept 3, 1963. He was raised in rural Ontario and graduated from the University of Toronto, Trinity College, with a degree in History. Gladwell was previously a business and science reporter for the Washington Post and is currently a staff writer with the New Yorker magazine. He is well-known for his many New York Times bestselling books: Blink, The Tipping Point, Outliers, What the Dog Saw, and David and Goliath. His writing is often a product of sociology and psychology with implications for the social sciences and business. Gladwell became a successful public speaker after writing his bestselling books. In 2005, Time Magazine named Gladwell one of its 100 most influential people. Gladwell's most famous quote comes from his book, Outliers; he states that "It takes about 10,000 hours of practice to become an expert..." at any competition or task. Gladwell was appointed to the Order of Canada on June 30, 2011. Gladwell describes himself as a Christian. He was raised in the Mennonite tradition, and wandered away from his Christian roots when he moved to New York, only to rediscover his faith during the writing of David and Goliath and through his encounter with Wilma Derksen. In 2005, Gladwell commanded approximately $45,000 for his speaking fee. His books include: Outliers, Blink, What the Dog Saw, and David and Goliath.

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