27 Powers of Persuasion: Simple Strategies to Seduce Audiences & Win Allies

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Penguin, Sep 7, 2010 - Business & Economics - 240 pages
4 Reviews

Successful persuasion is about reading your audience-of one or one million-and creating a message that aligns with what they already believe. As a message strategist for some of the most famous names in America, Chris St. Hilaire knows this better than anyone. He has taught politicians how to persuade voters, attorneys how to persuade juries, and executives how to persuade CEOs.

Drawing on the techniques St. Hilaire perfected while working with chief figures in the major communications disciplines-politics, marketing, journalism, and the law-27 Powers of Persuasion provides practical strategies that have helped his clients win multimillion-dollar court cases and major political campaigns for the past eighteen years. You'll learn how to:

*Persuade people without browbeating them.
*Unite with your audience, not conquer them.
*Use language that lets people agree with you on their terms.
*Get people to see things your way and feel good about it.

With provocative excerpts from focus groups and courtroom testimony, behind-the-scenes insights from some of the nation's canniest political operatives, and stories pulled from headlines and corporate hush files, 27 Powers of Persuasion delivers tactics you can start using the moment you close the book.

 

What people are saying - Write a review

Amazing book! Start persuading people immediately

User Review  - Gabrielle18 - Borders

This book is an amazing read!! I didn't put the book down until I had finished reading it. The author provides easily accessible tips or "powers of persuasion" to use in every day situations. Whether ... Read full review

Persuasion

User Review  - runnergirl75 - Overstock.com

There are so many different areas of your life where persuasion comes into play. This book is a great reference. After reading it once Ive kept in close at hand to refer to as needed. Read full review

Selected pages

Contents

Beyond Snow Day
It Starts with the Ego
From Campaign to Courtroom
The Pitch the Angle the Argument the Spin
How to Read This Book
Scoring a Home Run with a Legendary Ego
Can a Baseball Team Be from Two Cities?
A Sin for Every Story
JD Power and the Ultimate Third Party
Winning Numbers
Getting Mazda Out of a Rut
Undecided or Unaware? Project Implicit Wants to Know
Michael Dukakis
Crisis Control for Beginners
Gerrymandering and Old White Judges
Starbucks Growing Pains

The Geek Squad
A Reporters Notes on Emotional Language
Matching the Voters Ideas with Obamas Message
Persuasion Performance 101
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About the author (2010)

Lynette Padwa is the author of Everything You Pretend to Know and Are Afraid Someone Will Ask and the coauthor of several other books. She lives in Los Angeles with her husband and son.

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