Social Psychology: Unraveling the Mystery

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Allyn and Bacon, 2002 - Psychology - 642 pages
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This book offers a unique integrated approach to social behavior. Using a "goal directed" approach, the authors organize the book around a "Goal, Person, Situation" framework using a pair of unifying themes: --Social behavior is goal-directed. --Social behavior is a result of interactions between the person and the situation. By using these two simple organizing themes, the book presents the discipline as a coherent framework for understanding human conduct. Compelling mysteries, cutting-edge scholarship, lively writing, and the authors' reputations as both respected researchers and teachers, all come together to make this book an accessible and engaging read. For students of psychology, or anyone interested in learning more about social behavior.

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About the author (2002)

DOUGLAS T. KENRICK is a Professor of Psychology at Arizona State University. His work has been covered in "Newsweek", the "New York Times", and "Psychology Today". Kenrick lives in Tempe, Arizona.

Robert B. Cialdini, Ph.D. holds dual appointments at Arizona State University. He is a W. P. Carey Distinguished Professor of Marketing and Regents' Professor of Psychology, and has been named Distinguished Graduate Research Professor. Dr. Cialdini is also president of Influence At Work, an international training and consulting company based on his groundbreaking body of research on the ethical business applications of the science of influence.

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