Re-creating the Corporation: A Design of Organizations for the 21st Century

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Oxford University Press, 1999 - Business planning - 336 pages
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Over the last three decades the average life expectancy of a corporation in North America has dipped well below 20 years. In fact, by 1983 a full third of the 1970 Fortune 500 companies had been acquired, merged, or broken apart. In this landmark book, one of the business world's foremost pioneers, Russell L. Ackoff, delivers this indispensable guide for those hoping to beat these odds--and to better navigate the corporate challenges of the next millennium.
While most business and management schools continue to teach the functions of a corporation separately--production, marketing, finance, personnel--the reality is that for a corporation to endure each division must work with the others to create an effective system. Re-Creating the Corporation is Ackoff's masterful blueprint for understanding and creating these model corporate systems. In four comprehensive sections--Background, Process, Designs, and Change--Ackoff lays out in clear concise prose the five organizational goals of successful corporate systems: plan effectively, learn and adapt rapidly, democratize, introduce internal market economies, and employ a flexible structure that will minimize the need for future restructuring. And through a deft mix of practical and theoretical examples drawn from a wide range of applications in a wide range of firms, this book ultimately guides executives to the system best suited to meet their organizational goals.
Re-Creating the Corporation, which is the culmination of a lifetime of innovative and insightful business thought from one of the business world's premier thinkers, is essential reading for those attempting to navigate the rapidly changing economic environment of the next millennium.

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The Nature of Systems
Types of Systems and Models
Types of Management
Process Planning Design Implementation and Learning
Formulating the Mess Sensing and Making Sense of the Situation
Ends Planning Where to Go
Means Planning How to Get There
Resource Planning Whats Needed to Get There
The Internal Market Economy
The Permanently Structured Multidimensional Organization
Change Reformations and Transformations
Panaceas Fads and Quick Fixes
Organizational Development and Transformational Leadership
A Short Bibliography on Systems
An Application of Interactive Planning
References and Sources

Implementation and Control Doing It and Learning
Designs Democracy Economy and Flexibility
A Democratic Hierarchy The Circular Organization

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About the author (1999)

Russell L. Ackoff is currently Chairman of Interact, an institute dedicated to education, consulting, and research, and Professor Emeritus of the Wharton School, University of Pennsylvania. Considered one of the most innovative and insightful management thinkers of the 20th century, he is alsothe author of the acclaimed The Democratic Corporation: A Radical Prescription for Recreating Corporate America and Rediscovering Success, published by Oxford University Press in 1994.

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