Introducing Media Studies"No one can escape the influence of the media. Every day we watch hours of TV, listen to the radio, read newspapers and magazines, go to the cinema, sit in front of videos or surf the Web. These information commodities exercise enormous influence and power over all of us. Introducing Media Studies explores the complex relationship between the media, ideology, knowledge and power. It provides a scintillating tour of media history and presents a coherent view of the media industry, media theory and methods in media research. It explains how 'the audience' is constructed and how it in turn interprets the content and meaning of media representation. We also learn how to analyse film, deconstruct advertising and appreciate how TV and the press shape public opinion. The media is a condition of our existence and, in an unprecedented way, the pervading shape of our history. No one can afford to neglect a critical understanding of its omnipresence. Here is an entertaining and informative book, accessible to students and general readers concerned with the increasing power, influence and proliferation of the media."--Publisher's website (www.iconbooks.co.uk). |
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action active advertising alien American argued audience became become Britain broadcasting camera celebrity channels characters Cinema comics communication concept concerned consumers create critical cultural Denis McQuail developed dominant economic editing effects established example existence expert fact film format genre give groups Hollywood idea ideology important industry influence interest interpretation INTRODUCING issues lead live London looks magazines Marxism mass meaning media studies MICHIGAN movie narrative nature newspapers original particular person political popular presented Press programmes questions radio recorded relations relationship reported representation says seen selected shot signifier signs Situation Comedies social society SONY sound stereotypes story structure suggests Sunny Deligh Sunny symbolic technologies television tend term texts theory Third University viewers views watching Western whole women
References to this book
Multimodal Discourse Analysis: Systemic Functional Perspectives Kay O'Halloran Limited preview - 2004 |
Multimodal Discourse Analysis: Systemic-functional Perspectives Kay L. O'Halloran No preview available - 2006 |