Introducing media studies
'Introducing Media Studies' explores the complex relationship between the media, ideology, knowledge and power. It provides a scintillating tour of media history and presents a coherent view of the media industry, media theory and methods in media research. It explains how the audience is constructed and how it in turn interprets the content and meaning of media representation. We also learn how to analyse film, deconstruct advertising and appreciate how TV and the press shape public opinion. The media is a condition of our existence and, in an unprecedented way, the pervading shape of our history. No one can afford to neglect a critical understanding of its omnipresence. Here is an informative book to students and general readers concerned with the influence and proliferation of the media.
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Multimodal Discourse Analysis: Systemic Functional Perspectives
Limited preview - 2004
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Multimodal Discourse Analysis: Systemic-functional Perspectives
Kay L. O'Halloran
No preview available - 2006