Introducing media studies
'Introducing Media Studies' explores the complex relationship between the media, ideology, knowledge and power. It provides a scintillating tour of media history and presents a coherent view of the media industry, media theory and methods in media research. It explains how the audience is constructed and how it in turn interprets the content and meaning of media representation. We also learn how to analyse film, deconstruct advertising and appreciate how TV and the press shape public opinion. The media is a condition of our existence and, in an unprecedented way, the pervading shape of our history. No one can afford to neglect a critical understanding of its omnipresence. Here is an informative book to students and general readers concerned with the influence and proliferation of the media.
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Adorno advertising alien American argued audience BBC News 24 Borin Van Loon Britain camera celebrity channels characters codes comics communication concerned consumers create Cultivation Theory cultural Disney documentary dominant editing example film industries focusses format Frankfurt School functionalist genre Gerbner global gratification groups Herbert Marcuse Hollywood idea ideology influence interactive interpretation Intertextuality Katz lifestyle Loon Marshall McLuhan Marxist mass media McKenzie Wark meaning media products media representation media research media studies media texts medium metaphor metonymy movie narrative newspapers output particular popular Pre-film script professional Professor Saussure PUNDIT SYNC radio referential relationship reported Roland Barthes role S/I Subtitle says selective semiology shot signifier signs Soap operas social society Sociology stereotypes story structure symbolic technique technologies television programmes theory Third Cinema University viewers violence watch Western women women's magazines Ziauddin Sardar
Multimodal Discourse Analysis: Systemic Functional Perspectives
Limited preview - 2004
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Multimodal Discourse Analysis: Systemic-functional Perspectives
Kay L. O'Halloran
No preview available - 2006