Introducing media studies

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Icon, Aug 1, 2000 - Social Science - 176 pages
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'Introducing Media Studies' explores the complex relationship between the media, ideology, knowledge and power. It provides a scintillating tour of media history and presents a coherent view of the media industry, media theory and methods in media research. It explains how the audience is constructed and how it in turn interprets the content and meaning of media representation. We also learn how to analyse film, deconstruct advertising and appreciate how TV and the press shape public opinion. The media is a condition of our existence and, in an unprecedented way, the pervading shape of our history. No one can afford to neglect a critical understanding of its omnipresence. Here is an informative book to students and general readers concerned with the influence and proliferation of the media.

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Contents

Section 1
7
Section 2
13
Section 3
14
Copyright

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About the author (2000)

Ziauddin Sardar is Professor of Science Policy at Middlesex University and consulting editor of Futures magazine.

Van Loon, the Suffolk-based artist and designer has, over the years, freelanced for numerous community and mainstream magazines.

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