Thank You For Arguing, Revised and Updated Edition: What Aristotle, Lincoln, And Homer Simpson Can Teach Us About the Art of PersuasionFor when you really have to get your point across… *Expanded and Revised: Including new chapters on leadership, Obama’s oratorical mastery, the pitfalls of apologies—and an “Argument Lab” section to put your new skills to the test.* Thank You for Arguing is your master class in the art of persuasion, taught by professors ranging from Bart Simpson to Winston Churchill. The time-tested secrets this book discloses include Cicero’s three-step strategy for moving an audience to action—as well as Honest Abe’s Shameless Trick of lowering an audience’s expectations by pretending to be unpolished. But it’s also replete with contemporary techniques such as politicians’ use of “code” language to appeal to specific groups and an eye-opening assortment of popular-culture dodges—including The Yoda Technique, The Belushi Paradigm, and The Eddie Haskell Ploy. Whether you’re an inveterate lover of language books or just want to win a lot more anger-free arguments on the page, at the podium, or over a beer, Thank You for Arguing is for you. Written by one of today’s most popular language mavens, it’s warm, witty, erudite, and truly enlightening. It not only teaches you how to recognize a paralipsis and a chiasmus when you hear them, but also how to wield such handy and persuasive weapons the next time you really, really want to get your own way. |
Contents
Set Your Goals | 15 |
Soften Them Up | 38 |
Make Them Listen | 57 |
Control the Mood | 81 |
1O Turn the Volume Down | 96 |
Gain the High Ground | 105 |
Persuade on Your Terms | 115 |
Control the Argument | 128 |
Speak Your Audiences Language | 220 |
2O Make Them dentify with Your Choice | 229 |
Avoid Apologizing | 249 |
23 Seize the OCCasion | 260 |
Use the Right Medium | 271 |
ADVANCED AGREEMENT | 281 |
Capture Your Audience | 294 |
Use the Right Tools | 305 |
Spot Fallacies | 145 |
Calla Foulº | 164 |
Know Whom to Trust | 181 |
Find the Sweet Spot | 191 |
ADVANCED OFFENSE | 201 |
Run an Agreeable Country | 318 |
APPENDICES | 335 |
ACKNOWLEDGMENTS | 397 |
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Thank You For Arguing, Revised and Updated Edition: What Aristotle, Lincoln ... Jay Heinrichs No preview available - 2013 |
Common terms and phrases
actually ancient apology appeal argue Argument Tool Aristotle Aristotle's audience audience's Barack Obama believe better boss Bushisms called character chiasmus choice Cicero classic Classic Hits cliché code grooming commonplace conclusion decorum deductive logic deliberative argument demonstrative rhetoric disinterest Dorothy Jr Eddie Haskell emotion enthymeme ethos examples Facebook facts fallacy false dilemma feel figures of speech future George goal Greeks Homer Simpson humor hypophora idea issue kairos kids kind language litotes logic logical fallacies logos look mean ment metonymy mood Obama opponent opponent's orator parents pathos person Persuasion Alert phronesis political politicians practical wisdom problem proof Republicans rhetoric rhetoricians screw-up sense Set your goals someone sound speak switch synecdoche talk technique tell tense thing tion trope turn values virtue What's words wrong