Media Rules!: Mastering Today's Technology to Connect With and Keep Your Audience
Authors Brian Reich and Dan Solomon have seen how changes in both technology and society can affect the communications and operations of an organization. Now, with Media Rules!, they provide you with a framework for understanding this dynamic world. It doesn’t matter whether you’re in the business of disseminating information or producing products, this book will prepare you to distinguish yourself from the competition by creating new models to better serve your audience and harnessing the full potential that technology provides.
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Chapter 2 Translating Transition
Chapter 3 Be All Things
Chapter 4 Be Organic
Chapter 5 Be a Guide
Chapter 6 Be Choosy
Chapter 7 Be a Fighter
Chapter 8 Be an Expert
Chapter 12 Be Fresh
Chapter 13 Be Geographically Relevant
Chapter 14 Be a Public Failure
Chapter 15 Be Connected and Coordinated
Chapter 16 Be a Steward
Chapter 17 Be Measurable
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Media Rules!: Mastering Today's Technology to Connect With and Keep Your ...
Brian Reich,Dan Solomon
No preview available - 2007
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