Encyclopedia of Consumer Brands: Durable goods
St. James Press, 1994 - Reference - 690 pages
Each volume of the Encyclopedia contains approximately 200 entries, written in case-study style, that highlight interesting details including how a product originated and was first marketed, how it developed commercially and how it fares today.
What people are saying - Write a review
Encyclopedia of consumer brandsUser Review - Not Available - Book Verdict
This is the first in a three-volume set that presents information about the origin, evolution, and current market status of about 600 popular brands. It contains alphabetically arranged entries for ... Read full review