Encyclopedia of Consumer Brands: Durable goods

Front Cover
Janice Jorgensen
St. James Press, 1994 - Reference - 690 pages
Each volume of the Encyclopedia contains approximately 200 entries, written in case-study style, that highlight interesting details including how a product originated and was first marketed, how it developed commercially and how it fares today.

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Encyclopedia of consumer brands

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This is the first in a three-volume set that presents information about the origin, evolution, and current market status of about 600 popular brands. It contains alphabetically arranged entries for ... Read full review

Contents

Hamilton Beach
205
HarleyDavidson
207
Head
211
Copyright

139 other sections not shown

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