Relationship Marketing

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Taylor & Francis, Jun 17, 2013 - Business & Economics - 509 pages
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Arranged in 6 sections, this title gives marketing practitioners and students critical examples of best practice from a variety of companies.

Alongside 'Relationship Marketing: bringing quality, customer service and marketing together' and 'Relationship Marketing for Competitive Advantage: winning and keeping customers' this new title provides readers with insights into marketing in the 21st century.

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The six markets framework
Managing relationships with buyers intermediaries and consumers
Chapter 3 The supplier and alliance market domain
Chapter 4 The referral and influence market domains
Chapter 5 The recruitment and internal market domains
Chapter 6 Creating and implementing relationship marketing strategies

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About the author (2013)

Peck is a Research Fellow in the Marketing and Logistics Group.

Professor Alan Braithwaite is Visiting Professor at Cranfield University and specializes in supply chain strategy and operational excellence in the retail, manufacturing and service sectors. He is Chairman at LCP Consulting, which collaborates with over 400 companies internationally.

Clark is a Lecturer in Marketing at Cranfield School of Management. She also serves as a consultant to a number of leading UK and European companies.

Dr Adrian Payne is a Professor of Marketing in the Australian School of Business at the University of New South Wales.

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