Relationship Marketing

Front Cover
Taylor & Francis, Jun 17, 2013 - Business & Economics - 509 pages
0 Reviews
Arranged in 6 sections, this title gives marketing practitioners and students critical examples of best practice from a variety of companies.

Alongside 'Relationship Marketing: bringing quality, customer service and marketing together' and 'Relationship Marketing for Competitive Advantage: winning and keeping customers' this new title provides readers with insights into marketing in the 21st century.
 

What people are saying - Write a review

We haven't found any reviews in the usual places.

Contents

The six markets framework
1
Managing relationships with buyers intermediaries and consumers
33
Chapter 3 The supplier and alliance market domain
161
Chapter 4 The referral and influence market domains
220
Chapter 5 The recruitment and internal market domains
301
Chapter 6 Creating and implementing relationship marketing strategies
406
Index
501
Copyright

Other editions - View all

Common terms and phrases

Bibliographic information