Gonzo Marketing: Winning Through Worst Practices

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Hardie Grant Books, 2001 - Corporate culture - 243 pages
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Imprint. Laced with Lock's wit and rollicking point of view, this text offers a model that will enable corporations to form relationships with micro-markets that are emerging on the Web. This model offers a different perspective on the future of markets and marketing.

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Gonzo marketing: winning through worst practices

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Providing a lively reading experience through anecdotes and humor, Locke (coauthor, The Cluetrain Manifesto) here introduces Gonzo marketing, which he describes in terms of effective marketing ... Read full review

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