Gonzo Marketing: Winning Through Worst Practices

Front Cover
Hardie Grant Books, 2001 - Corporate culture - 243 pages
0 Reviews
Imprint. Laced with Lock's wit and rollicking point of view, this text offers a model that will enable corporations to form relationships with micro-markets that are emerging on the Web. This model offers a different perspective on the future of markets and marketing.

What people are saying - Write a review

Gonzo marketing: winning through worst practices

User Review  - Not Available - Book Verdict

Providing a lively reading experience through anecdotes and humor, Locke (coauthor, The Cluetrain Manifesto) here introduces Gonzo marketing, which he describes in terms of effective marketing ... Read full review

Other editions - View all

Bibliographic information