Designing the Digital Experience: How to Use Experience Design Tools and Techniques to Build Websites Customers Love
Written for creative, tech-savvy, and business-minded individuals who want to increase the accessibility of their websites, this sensible guidebook explains the concepts behind designing experiences on the internet. From helping customers quickly find information and make their purchases to clearly communicating needs and interests, this resource will not only develop consumer loyalty but will encourage them to spread the word about the sites they frequent. Focusing on the three key areas of structure, community, and customers, designers will enable clients to focus on their own goals rather than on difficulties in navigating. Also included are tips on how to generate conversations with blogs, wikis, and podcasting to create a personal touch.
What people are saying - Write a review
LibraryThing ReviewUser Review - raschneid - LibraryThing
Skimmed this. For those interested in library websites, I would recommend his articles published in Library Technology Reports instead; they're much meatier. Read full review
LibraryThing ReviewUser Review - SunnySD - LibraryThing
This isn't a step-by-step how-to manual, it's more a cruise through the whys and wherefores of figuring out the type of experience you want your site visitors to have. The text is chopped and ... Read full review