Socialnomics: How Social Media Transforms the Way We Live and Do Business

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John Wiley & Sons, Oct 7, 2010 - Business & Economics - 320 pages
3 Reviews
Praise for Socialnomics

"It's obvious that Erik Qualman's passion is social media."
Dan Heath, New York Times bestselling coauthor of Made to Stick and Switch

"People are hot for social media . . . Erik Qualman says it's about listening first, then selling."

"Erik Qualman has been doing his homework on the social media phenomenon."
The Huffington Post

"This is a must-read for anyone trying to leverage the social graph rather than be squashed by it."
Steve Kaufer, CEO, TripAdvisor

"You learn a lot about someone from how they treat their moms. Erik is a trustworthy guy."
Chris Brogan, New York Times bestselling author of Trust Agents and Social Media 101

"Qualman is to social media what Demming is to quality and Drucker to management."
Scott Galloway, Professor, Stern School of Business, NYU

The newly revised and updated guide to the social media revolution!

Welcome to the world of Socialnomics—where consumers and the societies they create online have profound effects on our economy and the businesses that operate within it. Online word of mouth, social search, social commerce, and the influence of peer groups are making traditional marketing strategies obsolete. As a result, we no longer have a choice on whether we do social media; the question is how well we do it.

Join Erik Qualman in Socialnomics for a fascinating look at the business implications of social media, and tap its considerable power to increase sales, cut marketing costs, and communicate directly with consumers.


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User Review  - chsbellboy - LibraryThing

The author provides some excellent examples of growing trends in the use of social media in modern society. The book is largely situated to provide companies and individuals an understanding of modern ... Read full review

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Social economics


Chapter One Word of Mouth Goes World of Mouth 1
Chapter Two Social Media Preventative Behavior 38
Chapter Three Social Media Braggadocian Behavior 48
Chapter Four Obamas Success Driven by Social Media 64
Chapter Five I Care More about What My Neighbor
Chapter Six Death of Social Schizophrenia 120
Chapter Seven Winners and Losers in
Chapter Eight Next Steps for Companies and
Chapter Nine Social Media Rolodex and Resources 239
Chapter Ten Other Insights and FAQs 246
SocialnomicsSummary 279
AbouttheAuthor 292

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About the author (2010)

Erik Qualman has helped grow the online marketing and e-business functions for several Top 100 brands over his sixteen-year career. He is currently the Global Vice President of Online Marketing for EF Education, the world's largest private educator, and an MBA Professor at the Hult International Business School. Qualman is also an International Fortune 500 Speaker and his blog is listed by PCWorld Magazine as a Top 10 Blog to Boost Your Social Network Savvy. His video "Socialnomics: Social Media Revolution" was one of 2010's most viral on YouTube. Follow him on Twitter at @equalman and visit

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