How Intuit Turned Feedback Into a Comeback

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New Word City, Oct 1, 2010 - Business & Economics
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At Intuit, the path to innovation and domination in financial software has been paved with customer feedback. To ferret out problems and test progress on products in development, the company sends its engineers out for face-to-face encounters with consumers and entrepreneurs. But the company has struggled to adapt its business from software sold on disks to online financial services. Perhaps the most valuable feedback: Intuit relies on volunteers for improvements and new product ideas.

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About the author (2010)

Over the past 25 years, New Word City’s writers and editors -- veterans of The New York Times, Newsweek, Time, Harper’s, and The Wall Street Journal -- have turned out some of the bestselling business books of all time. Working closely with clients, the New Word City team has produced more than 70 books, of which more than 7 million copies have been sold. These titles have logged more than 500 weeks on The New York Times, Business Week, and Wall Street Journal bestseller lists.

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