How Intuit Turned Feedback Into a Comeback
At Intuit, the path to innovation and domination in financial software has been paved with customer feedback. To ferret out problems and test progress on products in development, the company sends its engineers out for face-to-face encounters with consumers and entrepreneurs. But the company has struggled to adapt its business from software sold on disks to online financial services. Perhaps the most valuable feedback: Intuit relies on volunteers for improvements and new product ideas.
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