Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
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LibraryThing ReviewUser Review - EmreSevinc - LibraryThing
If your background is in engineering or mathematics, you probably have enough prejudice against marketing books full of hype and buzz. Especially if you've been in the field and observed many a brand ... Read full review
LibraryThing ReviewUser Review - brett_in_nyc - LibraryThing
OK I hate to say that such a banal business book captures in a few pages my over arching outlook on how change happens in the world (and just so happens to be a good way to approach launching high ... Read full review
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Crossing the Chasm: Marketing and Selling Technology Products to Mainstream ...
Geoffrey A. Moore
No preview available - 1991