Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
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Review: Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream CustomersUser Review - Ed Res - Goodreads
easy to read. one big and great idea, 200 pages of text to make it a book. (like almost all business books ) Read full review
Review: Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream CustomersUser Review - Krishna Kumar - Goodreads
Geoffrey Moore discusses technology marketing and how many products never seem to be universally adopted, even though they find initial acceptance from technology enthusiasts and business visionaries ... Read full review