Results 41-50 of 242

Review: Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

User Review  - Kevin Woram - Goodreads

This is truly required reading for anyone in a high tech start-up company. I wish I had read it sooner in my career. The author delivers truly useful advice in an entertaining and stylish way. Read full review

Review: Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

User Review  - Kevin Woram - Goodreads

This is truly required reading for anyone in a high tech start-up company. I wish I had read it sooner in my career. The author delivers truly useful advice in an entertaining and stylish way. Read full review

Review: Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

User Review  - Jay Dawkins - Goodreads

Great book for better understanding the need to focus an enterprise early in its lifetime. Large market opportunities face adoption hurdles and can be best overcome by finding a small niche to achieve ... Read full review

Review: Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

User Review  - Kim Miller - Goodreads

A seminal book on customer acquisition theory in the high tech world. The ideas in this book have only become more important over time. Read full review

Review: Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

User Review  - Saran - Goodreads

It says why a product with a lot of features is still not winning over the market leader. Or what makes a market leader a market leader. The transformation from an Idea to Technology to Product to Market! Read full review

Review: Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

User Review  - Saran - Goodreads

It says why a product with a lot of features is still not winning over the market leader. Or what makes a market leader a market leader. The transformation from an Idea to Technology to Product to Market! Read full review

Review: Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

User Review  - Kim Miller - Goodreads

A seminal book on customer acquisition theory in the high tech world. The ideas in this book have only become more important over time. Read full review

Review: Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

User Review  - Tom Steck - Goodreads

Very interesting ideas for high-tech business and marketing strategy. Unfortunately the way it is written is quite repetitive what makes reading less exciting. Nonetheless book is worth the effort. Read full review

Review: Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

User Review  - Charlie Hecke - Goodreads

In the early days of the internet, computers and software, Geoffrey Moore writes "Crossing the Chasm." Over time, the identification of buyer types like 'visionary, laggard and early adopters" has now ... Read full review

Review: Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

User Review  - Ashutosh - Goodreads

Not really the bible of marketing as written on the cover but really a good read. Geoffrey Moore took a very small topic of marketing and went into depth. Highly recommended. Read full review


User ratings

5 stars
113
4 stars
90
3 stars
30
2 stars
15
1 star
4

5 stars - 104
4 stars - 82
3 stars - 26
2 stars - 13
1 star - 3
Unrated - 18

Editorial reviews - 0

Goodreads - 242