Wiley India Pvt. Limited, Oct 1, 2006 - 336 pages
Google Analytics explains the concepts behind analytics, how to set up Google Analytics, how to choose goals and filters, how to read the Google Analytics reports and graphs, and then it shows users how to use all of that information in order to improve their web site s overall performance.The book covers the following topics:· Setting up Google Analytics· Analytics Settings· Access Management· Filter Management· Reporting Dashboards· Executive Dashboard· Marketing Dashboard· Webmaster Dashboard· Date Ranges· Reports· Marketing Optimization· Visitor Segments· Marketing Campaign Results· Search Engine Marketing· Goals and Funnel Process· Content Performance· Navigational Analysis· Ad Version Testing· Web Design Parameters· E-Commerce Analysis· Revenue Sources· Product Merchandising
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